Veeva Systems' Strategic AI Integration in Life Sciences Products in FY2025

Veeva Systems is actively leveraging AI technology across its product offerings with a clear strategic focus on embedding AI into specific workflows within the life sciences industry, rather than competing at the core large language model infrastructure level. The company has made significant progress on its AI strategy during fiscal 2025, delivering innovations across all product areas and setting a foundation for future growth.

Key AI Initiatives and Product Integrations:

1. AI Solutions Embedded in Workflow:

   • Veeva is focusing on AI applications that enhance specific use cases within its existing product suites. Examples include:
     • eTMF Bot for document classification, an early AI experiment.
     • CRM Voice Control, CRM Bot, and MLR Bot (Medical Legal Regulatory review), which are planned or in development to improve CRM workflows.
   • These AI tools are designed to integrate seamlessly into the daily activities of pharmaceutical reps and clinical teams, enhancing compliance, pre-call planning, and regulatory processes.

2. Direct Data API and Data Accessibility:

   • Veeva introduced a direct data API that provides fast, efficient, and comprehensive access to data stored in Veeva Vault. This API:
     • Is free to all customers to encourage broad adoption.
     • Enables customers and partners to extract all Vault data quickly (e.g., a full S3 file nightly and transactional deltas every 15 minutes).
     • Supports AI and data science use cases by making data more accessible and interoperable.
   • Internally, Veeva uses this API to connect different parts of its clinical and safety suites, enhancing operational efficiency.

3. AI as a Competitive Differentiator in CRM:

   • Veeva Vault CRM is positioned as the fastest path to AI-enabled CRM in life sciences because:
     • It integrates AI directly into the workflow relevant to pharmaceutical reps.
     • Unlike competitors (e.g., Salesforce.com), which lack a ready AI product in this space, Veeva offers a proven, compliant, and specialized AI solution.
   • This AI integration is a significant factor in customer decisions, especially for larger customers seeking advanced capabilities without the complexity of custom builds.

4. Safety Applications and AI:

   • Veeva offers the first true cloud-integrated safety applications suite, including safety processing, signaling, and reporting.
   • The cloud-based nature of these applications provides performance benefits, ease of upgrades, and configurability.
   • AI innovation in safety is seen as a major opportunity area, enhancing cost savings and operational quality.

5. Organizational Commitment to AI:

   • Veeva has centralized its AI development group under strong leadership to build core competencies and accelerate AI solution development.
   • The company is investing more in AI solutions, reflecting a strategic priority.

Expected Outcomes:

• Enhanced Customer Efficiency and Speed to Value:

  • AI-enabled products aim to improve speed and efficiency in clinical trials, regulatory compliance, and commercial operations.
  • Customers benefit from integrated, AI-powered workflows that reduce manual effort and improve decision-making.

• Increased Customer Adoption and Competitive Advantage:

  • AI capabilities strengthen Veeva’s value proposition, particularly in CRM, where AI integration is a key differentiator.
  • The direct data API and AI tools support broader adoption by enabling customers to leverage their data more effectively.

• Long-Term Growth and Innovation:

  • AI is part of Veeva’s broader innovation roadmap, supporting its 2030 revenue goal of $6 billion.
  • While AI is not yet a major contributor to margin expansion, Veeva is building strategies to leverage AI internally and externally for future operational leverage.

In summary, Veeva is embedding AI into its life sciences-focused product suite to enhance workflow efficiency, compliance, and data accessibility. The company’s AI strategy emphasizes practical, use-case-driven solutions integrated into core products like Vault CRM and safety applications, with expected outcomes of improved customer productivity, competitive differentiation, and sustained innovation-led growth.