ZGN (2025 - Q2)

Release Date: Sep 05, 2025

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Stock Data provided by Financial Modeling Prep

Surprises

Adjusted EBIT decline despite revenue growth

Adjusted EBIT down 100 bps to 7.4% margin

Adjusted EBIT declined due to higher selling, general and administrative costs and currency headwinds despite stable revenues.

Sharp EBIT drop in Thom Browne segment

EUR 4 million adjusted EBIT vs EUR 20 million prior year

Thom Browne EBIT contracted due to steep wholesale revenue decline and increased DTC expansion costs.

Significant net profit increase

53%

Net profit up 53% to EUR 47.9 million

Profit increase driven by higher financial income and foreign exchange gains reversing prior year losses.

DTC channel revenue share increase

DTC revenues 82% of group branded revenues, up 6 percentage points

Higher DTC share contributed to gross margin improvement and better operating leverage.

Free cash flow absorption increase

Free cash flow absorption EUR 23 million vs EUR 7 million prior year

Higher cash absorption driven by lower operating cash flow despite revenue stability.

Tax rate improvement

Tax rate reduced to 30% from 35%

Lower tax rate contributed positively to net profit increase and aligns with management expectations.

Impact Quotes

The quality of the DTC and full-price sell-through are key drivers helping us move forward the gross margin where we think we deserve to be.

We see the potential for Zegna brand margin to reach 15%, but for 2025 we expect something between 13% and 14%, balancing investments and profitability.

Thom Browne’s new CEO will focus on a DTC-centric approach starting from merchandising and retail training to bring the brand back to double-digit EBIT.

We are planning for a 'new normal' in China with steady conditions through 2026, not banking on a rebound but ready to take advantage if it comes.

Pricing actions in the U.S. have offset incremental tariffs without any consumer pushback or volume impact so far.

We are actively managing discretionary costs to protect profitability while continuing to invest in growth and talent across all brands.

Notable Topics Discussed

  • Zegna announced the opening of a new store in Miami Design District, marking a key step in its U.S. expansion strategy.
  • The company also opened a permanent by-appointment store in Shanghai's Plaza 66, emphasizing personalized luxury experiences.
  • These new stores aim to strengthen Zegna’s presence in high-growth markets and cater to exclusive clientele.
  • Management highlighted the importance of these openings in supporting long-term growth and brand positioning in key regions.
  • Tom Ford Fashion has invested heavily in expanding its store network and building a stronger IT infrastructure.
  • The company is focusing on creating a scalable platform to support future business expansion.
  • Initial reactions to the new Haider Ackermann campaign have been positive, indicating early success of recent investments.
  • Management emphasized that these investments are strategic and will impact profitability in the short term but are essential for long-term growth.
  • Sam Lobban has officially started as CEO of Thom Browne, signaling a new leadership phase.
  • The brand is shifting towards a more DTC-centric approach, focusing on merchandising and retail training.
  • Thom Browne’s wholesale revenue declined sharply in H1, but the company expects a reduction in decline to around 20% in H2.
  • Management aims to restore Thom Browne to a double-digit EBIT margin through strategic brand and operational initiatives.
  • The company highlighted the increasing share of DTC revenues, now at 88%, as a key factor in gross margin improvement.
  • Management monitors sell-through rates and full-price sales to ensure high-quality DTC performance.
  • The focus on premium pricing and service quality supports the ability to maintain full-price sales and reduce outlet dependence.
  • This strategic emphasis on DTC quality is seen as a long-term driver of margin expansion.
  • Euro appreciation against the U.S. dollar and renminbi since April has slightly negatively impacted adjusted EBIT.
  • Foreign exchange gains and higher financial income contributed to a 53% increase in net profit.
  • Management acknowledged currency volatility as a risk but also as an opportunity for gains in financial items.
  • The company is actively managing currency exposure to mitigate adverse effects on margins and profitability.
  • Management described China as a volatile environment with no immediate rebound expected in 2026.
  • They refer to China entering a 'new normal' with a cautious approach, avoiding overly optimistic forecasts.
  • Recent signs of improvement are considered early and not yet solid enough to base strategic decisions on.
  • The company plans to be ready to capitalize on growth if the Chinese market stabilizes in the future.
  • Zegna implemented low single-digit price increases to offset cost and currency pressures.
  • In Fall 2025, prices in the U.S. were adjusted to reflect the impact of additional tariffs, starting August.
  • Management reports no significant consumer pushback or volume decline due to these price increases.
  • The company maintains a disciplined approach to pricing, balancing inflationary pressures with consumer demand.
  • Marketing expenses for H1 2025 remained around 7% of revenues, consistent with the previous year.
  • The company continues to invest in key campaigns like Villa Zegna Dubai and new collections.
  • Management emphasizes that marketing investments are strategic and necessary to support brand positioning and growth.
  • Despite sector volatility, the company maintains its commitment to marketing spend at around 6% of sales for the full year.
  • The company is actively managing SG&A costs, which increased slightly as a percentage of revenue due to new store openings and talent investments.
  • Actions have been taken to contain costs across all brands, including streamlining wholesale and controlling initial store opening costs.
  • Management sees cost control as essential to protect margins amid sector volatility.
  • Long-term, the focus remains on improving operational efficiency and leveraging scale.

Key Insights:

  • Adjusted EBIT for the group was EUR 69 million with a margin of 7.4%, down 100 basis points from prior year due to higher costs and currency headwinds.
  • Gross profit was EUR 626 million with a margin of 67.5%, improving by 110 basis points mainly due to better channel mix favoring DTC.
  • H1 2025 revenues reached EUR 928 million, down 2% organically, driven by a strong 6% organic growth in DTC channel.
  • Net profit increased 53% to EUR 47.9 million, boosted by higher financial income and foreign exchange gains, with tax rate reduced to 30% from 35%.
  • Selling, general and administrative costs were EUR 502 million, stable year-over-year but with increased incidence on revenues to 54.1%.
  • Thom Browne segment EBIT declined sharply to EUR 4 million from EUR 20 million due to wholesale revenue drop and increased DTC costs.
  • Tom Ford Fashion segment recorded a EUR 19 million adjusted EBIT loss, worsening from EUR 12 million loss last year due to investments in expansion and infrastructure.
  • Zegna segment adjusted EBIT improved to EUR 94 million with a 14.3% margin, up 150 basis points driven by operating leverage and cost control.
  • Adjusted EBIT consensus for 2025 is EUR 173 million, reflecting currency impacts and expected margin stability.
  • Cautious outlook on China market with no expectation of rebound in 2026, planning for a 'new normal' steady state.
  • Confirmed low single-digit organic revenue growth expected for full year 2025, with consensus revenue target around EUR 1.923 billion.
  • Continued investments planned in store network expansion, talent acquisition, and IT infrastructure to support long-term growth.
  • Marketing expenses expected to remain around 6% of sales for full year 2025.
  • Thom Browne expected to reduce wholesale revenue decline from -50% in H1 to around -20% in H2, aiming to return to double-digit EBIT margins long term.
  • Zegna segment margin expected between 13% and 14% for 2025, with long-term target of 15% margin.
  • CapEx of EUR 54 million in H1, with two-thirds related to store network development and remainder to production and IT.
  • DTC channel now represents 82% of group branded revenues, up 6 percentage points year-over-year, driving margin improvements.
  • Investments in production include a new shoe manufacturing plant in Parma and IT platform enhancements.
  • New store openings include Miami Design District and permanent by-appointment stores in Shanghai, Beijing, and Singapore for Zegna.
  • Thom Browne appointed Sam Lobban as new CEO starting September 2, focusing on DTC-centric merchandising and retail training.
  • Tom Ford Fashion launched first campaign by Haider Ackermann with positive initial reception; collection available in stores from end of August.
  • Trade working capital reduced to EUR 442 million from EUR 467 million due to better inventory management and wholesale streamlining.
  • Acknowledgment of ongoing challenges and volatility in the sector, especially in Greater China Region (GCR).
  • Cautious optimism expressed about early positive feedback on Fall/Winter collections and campaigns across all brands.
  • Commitment to cost containment in discretionary areas while supporting growth initiatives.
  • Focus on balancing short-term margin pressures with long-term brand investment and growth opportunities.
  • Leadership stresses readiness for a 'new normal' in China with steady but cautious planning for 2026.
  • Management emphasizes the quality and full-price sell-through in DTC as key drivers of gross margin expansion.
  • Management highlights the importance of maintaining strategic investments despite short-term cost pressures.
  • Recognition of currency appreciation impacts, particularly euro strength against USD and RMB, affecting profitability.
  • China market remains volatile; early signs of improvement but cautious approach maintained with no rebound expected in 2026.
  • Consensus revenue and EBIT targets for 2025 considered realistic, incorporating currency fluctuations.
  • Gross margin improvement driven by increased DTC revenue share and quality full-price sell-through, with expectations to maintain around 67% in H2 despite tariffs.
  • Marketing spend expected to remain around 6% of sales for the full year.
  • Pricing strategy includes low single-digit increases to offset costs and tariffs, with no consumer pushback observed in the U.S.
  • Risks primarily centered on China recovery pace; U.S. and Europe showing stronger momentum.
  • Thom Browne wholesale revenue decline expected to moderate in H2, with new CEO focusing on DTC growth to restore double-digit EBIT.
  • Zegna segment margin expected between 13%-14% for 2025, with long-term goal of 15%, balancing investments and profitability.
  • Euro appreciation since April negatively impacted EBIT due to currency translation effects on USD and RMB revenues.
  • Free cash flow absorption increased to EUR 23 million from EUR 7 million due to lower operating cash flow.
  • Incremental tariffs in the U.S. for Fall/Winter '25 were passed through pricing without affecting volume or consumer demand.
  • New store openings and exclusive by-appointment stores aim to enhance luxury personalization and customer experience.
  • Sector remains challenging and volatile, requiring cautious and thoughtful management approach.
  • Tax rate improved to around 30% from 35%, aligning with management expectations for the year.
  • Wholesale channel rationalization continues, especially in Thom Browne, impacting short-term revenues and margins.
  • By-appointment stores offer exclusive collections and personalized luxury experiences, differentiating from regular retail.
  • DTC channel quality and sell-through at full price are closely monitored as key performance indicators beyond reported metrics.
  • Initial costs for new store openings are higher due to ramp-up period before reaching revenue run rate.
  • Management is focused on building a stronger IT infrastructure and CRM platform to support long-term growth.
  • Management plans to provide more detailed current trading updates in the Q3 revenue call scheduled for October 23.
  • The company is actively managing discretionary costs to protect profitability without compromising growth investments.
  • The Fall/Winter '25 marketing campaigns emphasize heritage and craftsmanship, reinforcing brand positioning.
  • The new shoe production plant in Parma represents a strategic investment in vertical integration and product quality.
Complete Transcript:
ZGN:2025 - Q2
Operator:
Good afternoon, and good morning, everyone. Thank you for joining the Ermenegildo Zegna Group H1 2025 Financial Results Call. Please note that today's material and presentation are available under the zegnagroup.com website. Joining us today, the Zegna Group leadership team, including Gianluca Tagliabue, Group CFO and COO; and Paola Durante, Chief of External Relations. Before we begin, we need to point out that the team will make certain forward-looking statements during the call. The group actual results may be materially different from those expressed or implied by these forward-looking statements. Also, these statements are subject to a number of risks and uncertainties, including those described in our SEC filings. Please refer to the forward-looking statements' cautionary statement included at Page 2 of today's presentation. I will now hand over to Paola Durante. Paola Du
Paola Durante:
Thank you. Thank you, operator, and good morning, and good afternoon, everybody. Thank you for being here today on our H1 2025 results conference call. As already has been said by the operator, I'm Paola Durante. And here with me there is Gianluca Tagliabueour, our CFO and COO; and Alice Poggioli, IR Director. I will briefly comment on first 6 months financial results, and then we'll leave the floor to Gianluca for some final remarks. First half 2025 revenues have been confirmed at EUR 928 million, minus 2% organic, driven by a good -- a very good plus 6% DTC organic performance. But I will skip commenting more on revenues since we have already seen and commented during our call at the end of July. So let's then move on the presentation at Page 7. First of all, we start deep diving on our metrics, looking at gross profit. First half 2025 gross profit reached EUR 626 million with a margin on sales of 67.5%. The 110 basis points margin improvement has been driven mainly by a better channel mix since the DTC revenues generated 82% of our group branded revenues, which is higher -- 6 percentage points higher compared to the 76% in the first 6 months of 2024. And as you know, you perfectly know, DTC gross margin is higher than the wholesale. Moving to selling, general and administrative costs. You know that these costs are, on the other hand, the other face of the coin when strengthening the DTC channel. These costs reached in the first 6 months, EUR 502 million, in line with the EUR 498 million in the first 6 months of 2024. The incidence on revenues has grown to 54.1%, which compares to 51.8%. And this higher incidence on revenue has been largely driven due to 3 main effects. The first one, a negative operating leverage, in particularly at Thom Browne. The second, the cost related to support our long-term growth trajectory, in particularly in building talent team, in building a stronger IT infrastructure and CRM platform. And this is in particularly not only, but in particularly at Tom Ford fashion. The third element is higher initial cost incidents for the newly opened stores. It is normal that at the beginning, stores do not reach the long-term revenue -- run rate revenue. So the incidence of cost related to the openings is normally initially higher. At the same time, we undertook actions to contain costs across all the 3 brands, which has helped maintaining under control this -- the selling, general and administrative costs. Moving to marketing. Marketing expenses reached EUR 63 million, around 7% incidence on revenues, substantially in line with what we reported last year. And this is notwithstanding some important events that took place in the first 6 months of 2025. You perfectly remember Villa Zegna Dubai. But I also remind you that also last year, we had some important events. Okay. So with Page 7, I would not comment more. Let's move -- let's skip to Page 8 of the presentation, where we analyze our adjusted EBIT for the group and by segment. First of all, you know that adjusted EBIT is the main performance metric that we use to analyze our business, both at group, at the segment level. For the reconciliations between adjusted EBITDA and operating profit, you can look -- you can see on the appendix of this presentation. So in the first half of 2025, adjusted EBIT reached EUR 69 million with an EBIT margin of 7.4%, down 100 basis points versus the first 6 months of last year. The reason of this decline is clearly linked to what I already commented when talking about selling, general and administrative higher incidents and also has been negatively -- slightly negatively impacted by the currencies movement. You remember that since April, currencies, euro appreciated, particularly compared to U.S. dollar and renminbi, which are the 2 most important currencies for our group. Let me also comment or add something that we already said during the call in July. We confirm that also in 2025 in the second part, adjusted EBIT will be higher compared to the first part of the year. Of course, we are aware that the sector remains challenging and volatile. However, we know that we have implemented actions to protect our profitability. Let's now look to our results by segment. First of all, talking about the Zegna segment, which, as you know, includes not only Zegna brand, but also the Textile division and the third-party brands. This segment generated an adjusted EBIT of EUR 94 million with a margin of 14.3%, which compared to 12.8% in the first semester of 2024. This important 150 bps increase has been led by higher operating leverage, largely as a result of a more efficient DTC channel and cost control measures. Thom Browne. Adjusted EBIT for the Thom Browne segment was EUR 4 million compared to EUR 20 million in the first 6 months of 2024. This adjusted EBIT contraction was driven by the sharp decrease in revenues in the period, in particularly in the wholesale channel and an increase in the selling cost, in particularly due to the DTC network expansion. Let's now move to Tom Ford Fashion segment, which has recorded a EUR 19 million adjusted EBIT loss, which compares to the EUR 12 million negative last year. This is a result of the plan, the expected investments that we made in store network expansion, in talent team in building a talent team, in building a better, stronger IT infrastructure to create the right size platform to support the business expansion. I'll leave for further comments and questions at the end. Let's now move to Page 9, income statement. Here, I just comment the net profit line or the profit line, which reached in the first 6 months of this year, EUR 48 million -- EUR 47.9 million to be precise, up 53% compared to the EUR 31 million last year. The increase in profit is the result of higher financial income and foreign exchange gains. These 2 items combined moved in the semester from a negative EUR 25 million to a positive plus EUR 6 million. And this reflects largely, I would say, the fair value remeasurement of liability to put option held by noncontrolling interest. The most important liability is actually held in U.S. dollars. So the euro appreciation has also benefited this line. And the second important effect to consider is looking at the tax rate, the income taxes, which was of EUR 20.1 million in the first 6 months of 2025, corresponding to a tax rate of 30% versus last year, 35%, as you see from the table. I can also anticipate that the tax rate in the region of 30% -- 28% to 30% is more aligned to our expectations for year-end. And now let's look at capital expenditure. So let's move to Page 10 of the presentation. CapEx reached EUR 54 million with the incidence of revenues of around 6%. This EUR 54 million has been 2/3 related to investments in the development of the store network across the 3 brands. And the remaining part is mainly related to the investments in production. We are building the important plant for the shoe business in Parma and also some IT investments. For year-end, you remember, we anticipate a CapEx -- incidence on CapEx on revenue of around 6%, 7%, and I can confirm this expectation also because in the second part of the year, investments for the greenfield production site for footwear will actually kick in even more importantly. Trade working capital in the -- at the end of June was equal to EUR 442 million, which compares to EUR 467 million last year. This reduction has been driven by better inventory management, as you can see from the chart and also lower receivable. The last one, clearly also linked to the streamlining of the wholesale business. Finally, on Page 11, free cash flow, I just comment that the free cash absorption has been of EUR 23 million this year. And last year, it was around EUR 7 million. And this higher absorption, as you can see, has been driven by the lower operating cash flow. Not much to comment on Page 12, just saying that the net debt at the end of June of around -- of EUR 92 million was actually fell in line with what we reported at the end of December 2024. I will finish here my brief comments and leave now the floor to Gianluca for the final remarks. Thank you.
Gianluca Tagliabue:
Thank you, Paola. Good afternoon, everybody. Let me give you a brief update on the actions that we did in the last few weeks since we last spoke before going to the Q&A session, starting with Zegna. We just launched the Zegna Fall/Winter '25 marketing campaign labeled, it's not a suit, it's a Zegna. For Fall '25, a new chapter is being presented rooted in a century of style. The focus of the campaign is Zegna Torino, the suit that comes directly from our founders closet, and we made it with our unique new fabric, Vellus Aureum, the finest wool in the world. In the campaign, the Torino suit is matched with Vetta shoes that are the winter version of our Triple Stitch to create a unique charismatic and in one word, Zegna Look. The campaign accompanies the launch of Drop 2 of the Fall/Winter collection, which has received in the stores initial positive feedback since we began presales and preorders a couple of weeks ago. Moving on to the Zegna DTC network. We are pleased to announce the opening of our new store in Miami Design District, marking another important step forward in the strategic expansion of our presence in the U.S. market. Additionally, we just opened a new [indiscernible], which are the permanent by appointment stores for our very important client at Plaza 66 in Shanghai, bringing the total to 3 globally following the openings in Shin Kong Place, Beijing and Paragon, Singapore. As you know, as I said, the [indiscernible] is a by appointment-only store, offering exclusive collections that you don't find in the regular stores and a unique shopping experience that reflects the essence of Zegna luxury and personalization offer. Moving to Thom Browne. We just launched the Fall '25 campaign, which in line with the brand communication strategy reflects an evolution of uniformity to include lifestyle-oriented visuals with distinctive DNA that makes Thom Browne authentic and unique remaining unmistakably present. On Thom Browne, let me also remind you that since September 2, that is this week, we are pleased to have Sam Lobban that has officially started his mandate as CEO of the brand. And finally, Tom Ford Fashion. The first Tom Ford campaign signed by Haider Ackermann has been released, and it has been very well received, as confirmed by many comments made by journalists and media experts. Haider's collection touch the stores' floor at the end of August. It is, therefore, early to comment on the trends, but the first very initial reactions in the stores have been really positive. All in all, I can say we have entered September with good energy across all 3 brands, but it's essential to remain cautious and vigilant as initial signs should not be considered yet as a consolidated trend. The sector continues to face [Technical Difficulty] which cause for a cautious and thoughtful approach. As a final comment, I can add that by region, we still continue to see strong momentum in Europe, Middle East and Americas. GCR remains challenging and volatile. It is true that in some recent weeks, the trend in GCR has slightly improved, also thanks to easier comparison base, but still staying on the negative side. So it is yet early to draw a solid conclusion about this latest trend of GCR. I think I can stop here and we can now open to the Q&A session. Paola?
Paola Durante:
Thank you, Gianluca. Please, operator, can you open to the first question from our audience.
Operator:
[Operator Instructions] Our first question comes from Anthony Charchafji with BNP Paribas.
Anthony Charchafji:
It's Anthony from BNP. I have just 2. The first one would be on the current performance in terms of margin. It seems that the gross profit margin is still continuing its upward direction since last H1 '24. Could you maybe give a bit more color on the bridge of this plus 110 bps, maybe given the pricing FX impact on top of channel mix? That would be my first question. And also if we should still see 67% at least gross margin in H2 despite the tariffs? My second question would be on H2 and I would say, expectation. So thank you for giving a bit of color on the current trends. It seems that consensus is expecting close to 4% organic in H2, which is a nice improvement from Q2. You already commented that you were happy with consensus being around EUR 173 million at the EBIT level, which would imply a flat margin. Are you still expecting this development in terms both of top line and margin? That would be my second question.
Paola Durante:
Thank you, Anthony. And I'll leave clearly all the 2 questions to Gianluca, the first one on gross profit, both analysis on the first half and what we expect for the second part of the year and then on the consensus expectations.
Gianluca Tagliabue:
So gross margin -- Anthony, by the way. Gross margin, the evolution is definitely a result of the DTC revenues that are reaching at this point 88% versus 86% last year. And within the DTC, we have been pushing, I think we have discussed many times also the quality of the DTC. It's not something that we report, but we carefully monitor the sell-through and sell-through at full price, which definitely is a step ahead on the Zegna brand versus the other 2 brands. But in the 3 brands with different level of maturities, we are pushing up the sell-through, implicitly creating the opportunity to reduce the number and the incidence of outlets. So those are -- one number is evident, the DTC weight within the DTC is the quality of the DTC that is the underlying factor that is helping us move forward the gross margin where we think we deserve to be. And apart from channel, of course, the journey of personalization is also a driver, the fact that we are able to transfer into the price, the quality and the service unique that we deliver to our customers. So I think that is an indicator -- a synthetic indicator of our ability to stay full price and be recognized for the quality that we deliver. In terms of H2, if you remember, we indicated a low single-digit growth on the revenue side for the year. We confirm that in organic terms. So we clarify that in organic terms when we provided the indication in the USD-euro and renminbi-euro were very different from today. So of course, we need to take this into account. And today, the consensus that we see at EUR 1.923 billion, I go by -- no, but it's the right number, EUR 1.923 billion. We believe that correctly reflects also the change in currency. So if you look at that number on an organic basis, corresponds to low single-digit organic. And on the adjusted EBIT, I think that our -- the consensus that we have in front of us that is EUR 173 million indeed is incorporating the same thing about the currency swing. And we believe that this adjusted EBIT at consensus EUR 173 million is realistic.
Paola Durante:
Okay. Anthony, I think we answered, but if there is any follow-up, we are here. If not, we can go to the second question or the second analyst from the... Operator for the second one.
Operator:
Our next question comes from Oliver Chen with TD Cowen.
Thomas Nass:
This is Tom Nass on for Oliver. I wanted to ask about the margin improvement in the Zegna segment. Specifically, if you could speak to some of the opportunities you think may be on the road ahead as to where segment margins could trend over the longer term? And then as a follow-up, I wanted to ask on margins in the Thom Browne segment and the progress you've been seeing there with the wholesale rationalization. I guess, more specifically, how should we think about modeling margins in Thom Browne segment over the long term?
Paola Durante:
Thank you, [ Oliver ]. Thank you for the 2 questions. They are both on operating margins, on EBITDA. The first one is for Zegna and the opportunities on the long term. And the second one is on Thom Browne. So again, Gianluca is your man.
Gianluca Tagliabue:
Yes. In terms -- [ Oliver ], in terms of margin for Zegna, we were able to bring it up at this point higher than the 14%. If you ask us what is the journey of this, let's be mindful that we keep on investing on Zegna, we will have also investment. So we need to decouple short term from long term. If you talk -- if we talk about short term, we don't commit to a specific number, but definitely, something between 13% and 14% is the number that we see as the number for the year. Definitely, the journey of growth for Zegna needs to go, we have always mentioned the 15%. That is the first step we need to get. So we see the potential for the brand to get there, not for the year. For Thom Browne, of course, we have paid the bill of the minus 52% of wholesale in the first half. We have declared that for the year, the decline of wholesale will not be minus 50%. We see the second half reducing the decline in the range of minus 20%. So the impact in the first half has deeply been affected by this step down of revenues, which were very higher -- much higher in the first half -- first quarter of 2024. And of course, having on board, Sam Lobban as the new business leader, bringing and injecting what we want to be a DTC-centric approach starting from merchandising, starting from training in the retail and all the different levers that then bring to life the stores is what we are betting for Thom Browne to bring -- to bring Thom Browne back to a double-digit EBIT that is where it should belong.
Paola Durante:
Perfect. I don't know if, [ Oliver, ] we answered your questions or any follow-up. Otherwise, we go to the next one. Operator, is there any other questions?
Operator:
Our next question comes from Chris Huang with UBS.
Chris Huang:
I have 2. The first one on current trends. I think, Gianluca, you previously touched on some early signs of improvement when it comes to the Chinese consumers. If I remember correctly, Q3 was the quarter last year when you started to see meaningfully easier comps for the Chinese consumers. So can you maybe help us understand a little bit more on the signs you're seeing? Is it traffic coming back? Is the conversions is going up? And can you also confirm if Chinese consumers in the first 2 months of the quarter is -- I know it's still declining, but are we talking about maybe less than double-digit decline in the single-digit area? And secondly, on margins, just as a follow-up to the previous question on Zegna segment. If I heard correctly, you said that for 2025, you're expecting Zegna segment margins to land around 13% to 14%. But that would imply H2 to see quite a bit of contraction year-over-year. And on the basis of probably more H1 weighted marketing investments, how do we square this equation?
Paola Durante:
Okay. Thank you. Thank you, Chris. Let's start with the second one on margin for Zegna, and I will leave Gianluca to answer. On the China current trend, we can give you some initial more comments or colors. But really, I would like to leave any detailed comment to our Q3 revenue results conference call that, as you know, is in October. This is not a conference call that is meant to comment deeply on current trends. So leaving to Gianluca on margins.
Gianluca Tagliabue:
On margins, we know that we have some investments to be done in the second half. We have, for instance, an event in Miami around Art Basel to be done in December. So we have in front of us still 4 months that are uncertain. So we don't want to set expectations that can be disappointing. So the combination of 2, let us invite you to stay within that range. Happy to be -- at the end of the year to say that I was wrong on the upper side. But we know that we have -- we don't want to cut strategic actions. We want to keep on fueling the brand that is with positive tailwinds. So we don't want to squeeze the numbers of the second half of the year in order to deliver an EBIT on the short term. We see big potential on the long run of the Zegna brand. We see results. So we want to keep on having the right events, the right investments, and we are just cutting discretionary costs, not anything else.
Chris Huang:
And can I just follow up on marketing. Can you just confirm that for the full year group level is still going to be around 6% of sales?
Paola Durante:
6%?
Gianluca Tagliabue:
Yes.
Paola Durante:
Yes, around 6%, Chris, for the group. Thank you so much, Chris, and leave it to the next one.
Operator:
Our next question comes from Louise Singlehurst with Goldman Sachs.
Louise Singlehurst:
Just 2 quick follow-ups for me, please. Firstly, on pricing. Can you just remind us where we are now going to obviously the Fall/Winter, the pricing that's gone through and any plans for the second half? And I suppose you referenced there is really on the commentary for the U.S. because we've been hearing a lot from the peers recently in terms of the luxury positioning, the price increases that have gone through so far this year, there hasn't really been any impact on volumes or any consumer pushback? And then secondly, I know this is a call, it's not about current trading or we're going to get recent trends. But if we think about that low single-digit outlook for the full year and where we are entering September, I suppose where is the biggest -- where is the risk that we still see? Is it more on the China aspect and the pace of recovery? Or is it more the expectations management across the different regions? Just quite interested to hear your feedback, Gianluca, because obviously, the U.S. is probably a lot stronger than we anticipated year-to-date. And hopefully, there are some tentative signs in China, but I know it's early.
Gianluca Tagliabue:
Louise, so the pricing. Start from pricing, as we declared, we have been acting always on a low single-digit price increase. That's on a systematic approach to offset cost dynamics and currency dynamics. In Fall '25, when there was the addition of incremental tariffs, we have acted in order to reflect this into our U.S. Fall/Winter '25 prices, which have been live since August of this month. So we have simply taken care of covering the burden of incremental tariffs in U.S. We are not seeing a substantial boomerang from the consumers. As I said before, we keep on seeing good momentum in U.S. So we have not seen a change, an inflection point in our solid trajectory of growth in U.S., first in the Zegna brand, but also more recently with the either collection, we can say the same positive momentum also on the Tom Ford, also Thom Browne, despite being smaller in the U.S. environment, they have just opened some stores, but the business size is smaller. So that is the comment on the Fall/Winter '25 pricing. The second is -- Paola, remind.
Paola Durante:
The second was the outlook for H2 and where we see the main risk is China or..
Gianluca Tagliabue:
China. It's China because we are still in a volatile environment. So we don't want to draw conclusion from a few weeks where we are seeing the trend less negative. So...
Paola Durante:
[indiscernible] easier base of comparison.
Gianluca Tagliabue:
Easier base of comparison. So we want to -- we would be much more comfortable in a situation when we see China solid. As Gildo mentioned last time, we are entering the next year into a cautious mode that we have labeled as China into a new normal, Gildo mentioned that. So we want to think and we want to plan and be ready for 2026, which is steady to this year. So that is we are not banking on a rebound for next year of China. Then if it comes, we will be ready to take advantage and enjoy the growth. But we are planning to stay in this new normal situation through next year.
Paola Durante:
Thank you, Louise. Okay. Is there any follow-up questions? Any other questions from the audience?
Operator:
We have no further questions registered. So Paola, I'll hand back to you.
Paola Durante:
Thank you. Thank you to everybody. As always, a very interesting and nice questions to us. We always enjoy spending some time with you. And because we enjoy, we will soon see on October 23. So let's see and catch up on Q3 revenues in 1.5 months. Thank you, everybody. Have a nice weekend.
Operator:
Thank you, everyone, for joining us today. This concludes our call, and you may now disconnect your lines.

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