AMC's Strategic Shift to Premium Large-Format Screens and Laser Projection Expansion
AMC is aggressively expanding its premium large-format screens, including IMAX, Dolby Cinema, and XL branded auditoriums, with plans to more than triple the number of Prime and AMC PLF screens by 2026.
Over 55% of U.S. screens will feature laser projection technology by year-end, significantly enhancing image brightness and sharpness, which supports higher ticket prices.
The company emphasizes that these premium offerings are driving guest satisfaction, capacity utilization, and higher loyalty engagement, positioning AMC as the leader in premium experiences.
The expansion of premium formats is a core part of AMC's strategy to differentiate itself and sustain long-term profitable growth amid industry recovery.
Return to Profitability and Store Footprint Optimization
Advance Auto Parts achieved a significant milestone by returning to profitability in Q2 2025, supported by store footprint optimization and strategic initiatives.
The company has completed the closure or conversion of 9 distribution centers in the U.S. year-to-date, with a target of 12 closures by year-end.
Management emphasized that store infrastructure upgrades, including HVAC, roofing, and signage, are part of a multiyear plan to improve customer and employee experience.
The store refresh CapEx has increased threefold compared to 2024, with over 1,000 stores upgraded so far, aiming for a better in-store experience.
These operational improvements are designed to reinforce the company's turnaround and long-term growth strategy.
Rebranding and Store Experience Innovation with 'Let Us Surprise You' Campaign
The company launched a new brand campaign titled 'Let Us Surprise You' on September 2, 2025, aimed at reinvigorating the DSW brand identity.
The campaign emphasizes a whimsical, engaging shopping experience designed to deepen customer loyalty and brand differentiation.
A reimagined DSW store in Framingham, Massachusetts, serves as a pilot with immersive features like augmented reality try-on kiosks and customization stations.
Early feedback from customers and associates has been very positive, with strong impressions and increased store engagement.
The new store format integrates advanced technologies and services to create a modern, personalized shopping environment.
The company plans to use insights from this pilot to further evolve its retail experience and potentially expand innovative store formats.